Nike has followed up their “True City” campaign with another urban activity ad-venture “Nike Grid” also designed by AKQA, in collaboration with W+K and Mindshare. I must say, the idea is perfectly sound but the execution leaves something to be desired. Essentially, the game is … Read More →
Category Archives: gaming
Videogame as Domestic Catharsis
In Cho Chabudai Gaeshi, a new arcade game from Taito, the player has one very simple task: to flip over a chabudai, a short-legged round table. In Japan, the act of table flipping, or “chabudai gaeshi” is a common expression of anger among old-fashioned, middle-aged … Read More →
Mobile Device as Life Partner
“A Day of Cool Man Life” was produced by Suki Jarashi, a student at the Japanese Institute of Arts and Sciences. The video demonstrates the utility and benefits of a handheld device that Suki designed – a phone with a physical presence that far surpasses … Read More →